I've written everything from packaging copy to software manuals, but mostly I've written about gardening, homes, food and science. I've worked as a technical writer in the software industry, a freelance writer, a copywriter and an editor. Lately, my career path has led me to the creative and strategic sides of content marketing.

Promotional content-based emails for Sears PartsDirect and Sears Home Improvement

As senior content marketing manager for Sears Home Services, I increased visits from promotional emails by 28 percent year over year by digging into content data when choosing email topics and featured articles. 

The emails also let me exercise my creativity by writing the copy and raking through stock photos to find a hero image that fits the topic. 

The snippets below show the content-focused section of the email for which I'm responsible; they exclude promotions, the disclaimer and the like.

Close